Freedom Lawns USA & COVID-19 Virus

undefinedThe good health of our franchise partners, their families and all Freedom Lawn’s clients is our highest priority during the Covid-19 crises. We have taken all the necessary steps to ensure the safety of everyone associated with Freedom Lawns USA.

We are pleased to report that while other industries are unfortunately unable to operate during these trying times, our franchise owners continue to generate revenue and growth. This is directly related to the structure of our programs and philosophies which are the perfect model for social distance mandates during economic downturns.

Want A Great Looking Lawn or Landscape?

IT’S ALL ABOUT THAT DIRT!

One of my most vivid memories while studying soil science in college, was when one of my fellow students referred to soil as “dirt.” Using the word dirt instead of soil did not go over so well to my brilliant, but stuffy professor who immediately said to my classmate. “Son, we’re taking about soil here with thousands of living microorganisms, not dirt. Dirt is something you sweep up with a vacuum cleaner.” As rude as that was, the professor got his point across. From that day forward, everyone in the class referred to that top layer of the earth where plants grow as soil, not dirt!

undefinedTruth be told, the key to all plant life is a healthy soil. A healthy soil is determined by the amount of beneficial microbial activity, nutrient value, and of course, the soils pH value. All plants have specific soil Ph factors for optimum growth and good health. For example, the soils pH for a healthy blueberry crop is 4.3 to 5.0. These pH values are considered very low and most plants would perform poorly in these acidic ranges. Contrary to that, most plants, flowers, and trees will perform well at a soil pH between 6.0 and 7.0 with 6.5 being ideal. The specific soil pH requirements for each plant type will directly affect the plant or trees ability to utilize the natural nutrients in the soil or fertilizer applied. If a pH value is not within a range considered favorable for a certain plant, that plant may not reach its fullest potential.

The amount of organic matter in a soil also plays a role in the health of a plant. Organic fertilizers, compost, and humates, all help feed microorganisms that are in turn, responsible for converting nutrients in the soil into a form that the plants can absorb and use.

undefinedA healthy soil will also have good air movement, allowing the roots to grow and breathe. This is one reason why core aeration is performed so often on golf course greens and higher maintained home lawns. The loose non-compacted soil structure will provide a healthy environment for microbes and will allow your plants root system to become more extensive and robust. In turn, the loose non-compacted soil structure will handle environmental stresses and pest pressures much better.

So, the next time you go to the garden center to buy a plant, don’t forget to pick up some good dirt….I mean soil!

Freedom Lawns Owners Receive “Golden Hummingbird” Award

A few of the Freedom Lawns owners were honored during our recent annual franchise meeting. Their commitment and hard work is recognized and much appreciated!

Freedom Lawns USA Franchise Owners Enjoy A Great Learning Experience at 2019 Turfgrass & Plant Care Workshop.

Freedom Lawns USA conducted their annual Turfgrass and Plant care workshop on September 26, 2019. The event was held along the beautiful beachfront in Surf City, NC at the Surf Center conference room.

A star filled lineup of speakers presented valuable information to our franchise owners and their employees. Matt Martin Extensions Turfgrass Specialist, NC State University discussed some of the latest research and products in the lawn care industry. Horticulture extension coordinator Susan Brown gave us insight into the some of the more common insect and disease issues that were problematic during the recent growing season. Dr Susana Milla-Lewis, NC State University gave a fascinating insight on the Turfgrass Breeding and Genetic engineering of new Turf varieties and cultivars being worked on at the University. Lee Butler, Coordinator of the NC State University diagnostic lab and extension plant pathology Department, explained the process that takes place in diagnosing various diseases and plant parasitic nematodes.

Freedom Lawns USA’s CEO and Founder Mark A. Tamn gave the group some good information on steps for diagnosing lawn and plant care problems and making sound agronomic decisions in the field.

The group also enjoyed a tasty lunch at Daddy Mac’s Beachfront Restaurant compliments of the Freedom Lawns Corporate office following the workshop. The day was considered a great success by all who attended!

Practice the 3 “F’s” and success will follow !

People tend to try their hand at entrepreneurship for a variety of reasons. Quite naturally, making lots of money ( or profits, there is a difference ) always seems to be the number one driving force. For others, enjoying the satisfaction and self gratification of building a business venture from a zero base- from the ground up and transforming it into a company that is profitable, and will benefit others is a motivator. And of course, most astute folks understand that a successful and profitable business may someday play a major role in their roadmap for retirement. Whatever the driving force is in starting your own business, there are some tried and tested principals that will help you succeed.

Have you ever thought about some of the traits that most successful business people all seem to have in common ? I like to call them the 3 F’s – FAITH, FAMILY, AND FAIRNESS!

FAITH-Most successful people are a type A personality . Outgoing , confident, energetic, ambitious, and yes, maybe a little cocky ! But deep inside, most people who have succeeded in the world of entrepreneurship, realize that their achievements are not only a product of their long hours and hard work, but also their faith in a spiritual being that has given them hope through the tough times guided them throughout their careers! A wise man once said ” a man of Courage is a man of faith ” It takes courage to be a business owner, and the ones who success do have faith !

FAMILY-One of the most difficult things for entrepreneurs to do is balance their time between family and business! If you are married and have children, it is important to budget your time wisely between your business commitments and your family obligations ! Breaking away from business stress by spending quality time with your family will actually improve your ability to lead and help make you a better business manager. Keep in mind that your family might also be your greatest support team while growing your business. Advice, understanding and encouragement from parents, spouses , and other family members can be a huge asset in helping you achieve your business goals.

FAIRNESS– A business owner who is well respected by their peers, ,employees, business associate’s, and even competitors will always have a distinct advantage in the world of entrepreneurship ! People want to be a part of a team that has a leader who is respected and is admired for their integrity, fairness and business savvy! How you conduct yourself in the business world may determine who wants to form a business relationship with your brand because at the end of the day, you as the leader of the company are the brand !

Implementing, growing, and maintaining a successful business requires many different attributes and each one of us will develop our own unique management style . Remembering the 3 “F”s and applying them into your daily routine will certainly give you that competitive edge in the business world !

Adversity Won’t Keep Her Down!

The Story of a woman owned franchise.

Kathleen Smith
Owner
Freedom Lawns Charleston

Being a woman in a predominantly male oriented industry such as professional lawn care hasn’t deterred Kathleen Smith, owner of Freedom Lawns of Charleston, SC, from achieving success with her organic based lawn care franchise!

At a young age, you could find her on the court and on the green with the rest of the guys. She loved sports and was always outside. When her brothers were too young to play golf, she played in a “father and son” golf tournaments with her dad. Never did Kathleen feel out of place or at a disadvantage because she was a girl. “I was just another one in the game, trying to win! That’s how I even feel now in the business world,” said Kathleen. As one would assume, lawn care of any type is not a job you would expect to see a woman in a leadership role. Never has she viewed herself as different from the guys she works with.

In owning a Freedom Lawns USA Franchise, Kathleen found that her greatest challenge is not working with men, but rather juggling all her responsibilities. “Owning a business means that there are many times in which business bleeds into your personal time. I get behind on my own lawn work, things around the house and even having quality time with my daughters,” stated Kathleen.

She has also faced challenges in her family life all while trying to run her own business. In the same year that Kathleen started her Freedom Lawns her husband was diagnosed with ALS. In a year and a half her husband’s ALS progressed and with it came adjustments during his illness and after he passed. To make matters worse, a couple of years later her business partner decided to pursue other interests.

These events, however, did not discourage Kathleen from growing her Freedom Lawns business. “I wouldn’t have believed I could overcome all the hurdles. I don’t ever stop and think about it. I just stay in the present and try to keep moving forward,” expressed Kathleen.

When starting the business, Kathleen stated that the corporate office really set her up for success. “The franchise gave me the framework to build my business. By following the guidelines they created for success, I was able to adapt to the world or entrepreneurship.” She also mentioned that during those difficult times in her life the corporate office was there to guide her. “It never goes without bumps in the road, but the corporate office is there to guide me through those too,” added Kathleen.

So, in her advice to woman who want to become business owners she states that, “as in everything in life, things don’t always go as planned. Don’t give up, just adjust to the situation and find a way to keep moving forward.” Kathleen also mentioned that you must take the time to find something that will be fulfilling to you and to know your strengths and weaknesses. “Make sure you understand what you can expect out of your business at start up and aim high but anticipate the struggles that will surely come along with such a journey. Sometimes setting yourself up for success can take years. You have to decide the path that will work best for you.”

Kathleen has certainly found her path and now her Freedom Lawn operation is one of the finest lawn care companies in the Charleston area. Great work Kathleen!

Freedom Lawns is an organic based lawn care franchise company based out of North Carolina.