I have seen enormous changes in Professional Lawn Care during my
44 years in the Industry! Improved product efficacy and safety, advancement in
equipment, and of most significance, the dynamics of technology driving the
marketing aspect in today’s service industry, just to name a few!
However, there are many characteristics of the lawncare industry
which really haven’t changed at all. It is still an industry that offers great
residual income for reputable lawn care companies. And the opportunity for
growth in most markets remains strong. This will continue as there will always
be a never-ending supply of home owners who are seeking that perfect thick, green,
lush, weed free lawn! The professional lawn care industry (making lawns
thicker, greener, happier and healthier – not mowing), remains an extremely
profitable business if properly performed.
As is the case with most industry’s today, there are several
franchised lawn care options available for those who are looking for a business
that offers a relatively low startup cost, and the potential for attractive
returns. The lawn care industry is, however, quite competitive in most markets.
If you are a landscape firm, mowing company, pest control operator, or just
someone who would like to enter the lawn care industry, a franchise partnership
will without a doubt offer you a simpler and quicker pathway to success>
Trying to open a new lawn care business yourself from zero base ,may be
possible , but the outcome is likely to produce less than the desired growth
and profitability your hoping for !
SELECTING THE RIGHT
FRANCHISOR TO PARTNER WITH
There are many things to consider when entering into a franchise
agreement with a franchisor. First and foremost, you must develop a comfortable
relationship with the people that you will be working with. A
franchisor/franchisee relationship really is a partnership with both entities
working as a team to reach a common goal which should be – your success and profitability!
You must get that” warm and fuzzy feeling” knowing that the franchisor team is
working with and for you!
Second, investigate their model. The public today is looking for
services that will produce the results that they expect, will provide A-1
customer care, are focused on environmental stewardship and a safer approach to
providing them with a great looking lawn and landscape!
Third, what will you get for your franchise fee and ongoing
royalty? Does their business model offer ongoing support in turfgrass and plant
care management with the latest, products that are result oriented, safer for
the public, and cost effective? Are they on the cutting edge in technology with
a strong marketing and online presence that will offer you the tools needed to
drive and brand your new business?
And finally, speak with a few existing or even former franchise
owners if possible. Find out what their experience with the franchise corporate
office has been! Franchise owners are typically very candid and willing to
share their experiences and opinions with a potential franchise candidate.
Remember that a franchise model is simply a playbook for
success. If you are not willing or able to follow the blueprint as directed,
you will not realize the value that a relationship with a reputable franchisor