9 Important Benefits To Opening A Franchise

A changing and diverse economy has led to continued growth in entrepreneurship. Those who desire to start their own business have access to a wide range of tools at their fingertips thanks to technology. While commonly touted statistics like “more than half of businesses will fail in the first year” can be discouraging, there are ways to survive the new business landscape.

Here are six reasons you may want to consider opening a franchise business versus one on your own.

You Have Support

Entrepreneurs who start a business from the ground up can encounter a steep learning curve alongside running the business solo. As a franchisee, you can go into business for yourself but not by yourself with a strong system in place to help you launch successfully. Freedom Lawns considers all franchise owners business partners.

Ongoing Training

A perk of buying into a franchise is the initial and ongoing training support you receive. Typically, there will be an onboarding phase in which you will receive initial training (1 to 2 weeks), business launch training, and a grand opening. During this crucial time, you can expect weekly assistance to get your business up and running successfully. The ongoing support is equally as important as the initial training as your busines matures

Throughout the year, there are opportunities for seminars, conventions, and additional trainings.

Marketing Support

In the first year of any business, franchise or not, marketing is imperative. An independent business will not have past data to inform business decisions, thus, there will be a learning curve and potential loss of marketing dollars.

The franchisor will already be working with a marketing agency or have in-house personnel that can kick off your marketing efforts with precision. They will already have the knowledge of what works and what does not, therefore saving you advertising dollars.

Financing Availability

Although rare, it is not unheard of for franchises to offer financing support to qualified candidates. Freedom Lawns is proud to offer 3rd party financial support to those who qualify. Freedom Lawns is also an approved SBA franchise.

Higher Rate of Success

By buying into a franchise, you get a ready-to-go business with a proven business model. Some of the best-known and well received franchises have a success rate in the low single digits. Statistical studies done on franchise failure rates show an average rate of 15%-35%. However, as mentioned above, popular franchises can fail at a rate of 1%. It is important to remember that the successful model of the franchise can only be replicated if you follow it.

The reason behind the phenomenal success rates of franchises is that the franchisor has worked endlessly to make their business successful and created a replicable model. They laid the foundation, so you do not have to. Obviously, independent start-ups will have to do their own groundwork and at their own peril. Franchise partnerships can minimize the trial and error approach which can result in wasted expenses.

Lastly, a well-known and reputable franchise will have achieved significant brand awareness which allows you a greater chance of success.

You Become Part of a Team

As a franchisee, you become part of a team working together towards a common goal while offering support to one another along the way. A new franchisee can tap into this network to ask for advice and to connect with someone like them. As a brand, this network holds more power and recognition than that of a single owner.

Handbook to A Proven Model

A common mistake amongst entrepreneurs is trying to figure everything out by themselves. A franchise allows you to bypass the frustration and headache by avoiding the mistakes that happen with a new business.

Once the franchise fee has been paid, the franchise will onboard you so you can start as soon as possible. The training will teach you the business model you will need to achieve their replicable success. 

Brand Awareness

One of the biggest benefits of a franchise is the brand awareness among consumers. A reputable franchise will have established a recognizable name among consumers, which you can benefit from. People prefer to do business with and buy from brands they trust.  As the franchise system continues to expand, the exposure from marketing efforts will continue to drive brand forward.

All this to say, the established business model and level of brand awareness will net you a quicker return on your investment.

Cost Benefits

Franchises can be less expensive than a start-up because they are less likely to make the same costly mistakes that happen with a start-up. To put it simply, franchises have done the work to know what works and what does not.

Here are a few cost-saving benefits that franchises can offer:

  • Buying inventory
  • Pre-designed marketing materials (logos, brochures, ads, etc.)
  • Contracts and special terms with supply vendors
  • Savings on equipment
  • Discounts on product

Interested in opening a Freedom Lawns Franchise? Download our no obligation, free brochure to learn more.

Why “now” is the best time to consider a Freedom Lawns USA Organic based franchise partnership

A global pandemic, a downturn in the economy, unrest in some of our largest cities, and a political environment that is not only uncertain, but hostile.

Are there any industries in today’s world that can escape these horrific times, remain profitable, and even manage to grow? You bet there is.

Our Freedom Lawns philosophy can be summed up like this, “The best way to predict the future is to take matters into your own hands, believe in yourself, and make something happen!

The Professional Lawn Care industry (not mowing, but making lawns healthier, more pest free, and beautiful), has been around since the early 1960s. During this time, our industry has worked through at least four periods of economic downturn and has maintained or grown in every one of these periods.

Most Recently, many of our Freedom Lawns franchise partners have experienced their most successful and profitable year to date during our recent Covid-19 pandemic.

How did that happen? First, our franchise system offers our franchise partners all the tools they need to be successful. This includes a lawn and plant care program that works, a marketing team that is skilled, creative, and loves to produce results, and a system that is easy for others to follow. Second, our business model is affordable for most and viewed by homeowners and commercial managers alike as a great value. Third, our unique approach to professional lawn care and dedication toward environmental stewardship makes Freedom Lawns a clear choice for the consumer.

So yes, there is no better time for us to help you take matters into your own hands and lets start making something happen together!

Freedom Lawns USA & COVID-19 Virus

undefinedThe good health of our franchise partners, their families and all Freedom Lawn’s clients is our highest priority during the Covid-19 crises. We have taken all the necessary steps to ensure the safety of everyone associated with Freedom Lawns USA.

We are pleased to report that while other industries are unfortunately unable to operate during these trying times, our franchise owners continue to generate revenue and growth. This is directly related to the structure of our programs and philosophies which are the perfect model for social distance mandates during economic downturns.

Want A Great Looking Lawn or Landscape?

IT’S ALL ABOUT THAT DIRT!

One of my most vivid memories while studying soil science in college, was when one of my fellow students referred to soil as “dirt.” Using the word dirt instead of soil did not go over so well to my brilliant, but stuffy professor who immediately said to my classmate. “Son, we’re taking about soil here with thousands of living microorganisms, not dirt. Dirt is something you sweep up with a vacuum cleaner.” As rude as that was, the professor got his point across. From that day forward, everyone in the class referred to that top layer of the earth where plants grow as soil, not dirt!

undefinedTruth be told, the key to all plant life is a healthy soil. A healthy soil is determined by the amount of beneficial microbial activity, nutrient value, and of course, the soils pH value. All plants have specific soil Ph factors for optimum growth and good health. For example, the soils pH for a healthy blueberry crop is 4.3 to 5.0. These pH values are considered very low and most plants would perform poorly in these acidic ranges. Contrary to that, most plants, flowers, and trees will perform well at a soil pH between 6.0 and 7.0 with 6.5 being ideal. The specific soil pH requirements for each plant type will directly affect the plant or trees ability to utilize the natural nutrients in the soil or fertilizer applied. If a pH value is not within a range considered favorable for a certain plant, that plant may not reach its fullest potential.

The amount of organic matter in a soil also plays a role in the health of a plant. Organic fertilizers, compost, and humates, all help feed microorganisms that are in turn, responsible for converting nutrients in the soil into a form that the plants can absorb and use.

undefinedA healthy soil will also have good air movement, allowing the roots to grow and breathe. This is one reason why core aeration is performed so often on golf course greens and higher maintained home lawns. The loose non-compacted soil structure will provide a healthy environment for microbes and will allow your plants root system to become more extensive and robust. In turn, the loose non-compacted soil structure will handle environmental stresses and pest pressures much better.

So, the next time you go to the garden center to buy a plant, don’t forget to pick up some good dirt….I mean soil!

Freedom Lawns USA Franchise Owners Enjoy A Great Learning Experience at 2019 Turfgrass & Plant Care Workshop.

Freedom Lawns USA conducted their annual Turfgrass and Plant care workshop on September 26, 2019. The event was held along the beautiful beachfront in Surf City, NC at the Surf Center conference room.

A star filled lineup of speakers presented valuable information to our franchise owners and their employees. Matt Martin Extensions Turfgrass Specialist, NC State University discussed some of the latest research and products in the lawn care industry. Horticulture extension coordinator Susan Brown gave us insight into the some of the more common insect and disease issues that were problematic during the recent growing season. Dr Susana Milla-Lewis, NC State University gave a fascinating insight on the Turfgrass Breeding and Genetic engineering of new Turf varieties and cultivars being worked on at the University. Lee Butler, Coordinator of the NC State University diagnostic lab and extension plant pathology Department, explained the process that takes place in diagnosing various diseases and plant parasitic nematodes.

Freedom Lawns USA’s CEO and Founder Mark A. Tamn gave the group some good information on steps for diagnosing lawn and plant care problems and making sound agronomic decisions in the field.

The group also enjoyed a tasty lunch at Daddy Mac’s Beachfront Restaurant compliments of the Freedom Lawns Corporate office following the workshop. The day was considered a great success by all who attended!

Adversity Won’t Keep Her Down!

The Story of a woman owned franchise.

Kathleen Smith
Owner
Freedom Lawns Charleston

Being a woman in a predominantly male oriented industry such as professional lawn care hasn’t deterred Kathleen Smith, owner of Freedom Lawns of Charleston, SC, from achieving success with her organic based lawn care franchise!

At a young age, you could find her on the court and on the green with the rest of the guys. She loved sports and was always outside. When her brothers were too young to play golf, she played in a “father and son” golf tournaments with her dad. Never did Kathleen feel out of place or at a disadvantage because she was a girl. “I was just another one in the game, trying to win! That’s how I even feel now in the business world,” said Kathleen. As one would assume, lawn care of any type is not a job you would expect to see a woman in a leadership role. Never has she viewed herself as different from the guys she works with.

In owning a Freedom Lawns USA Franchise, Kathleen found that her greatest challenge is not working with men, but rather juggling all her responsibilities. “Owning a business means that there are many times in which business bleeds into your personal time. I get behind on my own lawn work, things around the house and even having quality time with my daughters,” stated Kathleen.

She has also faced challenges in her family life all while trying to run her own business. In the same year that Kathleen started her Freedom Lawns her husband was diagnosed with ALS. In a year and a half her husband’s ALS progressed and with it came adjustments during his illness and after he passed. To make matters worse, a couple of years later her business partner decided to pursue other interests.

These events, however, did not discourage Kathleen from growing her Freedom Lawns business. “I wouldn’t have believed I could overcome all the hurdles. I don’t ever stop and think about it. I just stay in the present and try to keep moving forward,” expressed Kathleen.

When starting the business, Kathleen stated that the corporate office really set her up for success. “The franchise gave me the framework to build my business. By following the guidelines they created for success, I was able to adapt to the world or entrepreneurship.” She also mentioned that during those difficult times in her life the corporate office was there to guide her. “It never goes without bumps in the road, but the corporate office is there to guide me through those too,” added Kathleen.

So, in her advice to woman who want to become business owners she states that, “as in everything in life, things don’t always go as planned. Don’t give up, just adjust to the situation and find a way to keep moving forward.” Kathleen also mentioned that you must take the time to find something that will be fulfilling to you and to know your strengths and weaknesses. “Make sure you understand what you can expect out of your business at start up and aim high but anticipate the struggles that will surely come along with such a journey. Sometimes setting yourself up for success can take years. You have to decide the path that will work best for you.”

Kathleen has certainly found her path and now her Freedom Lawn operation is one of the finest lawn care companies in the Charleston area. Great work Kathleen!

Freedom Lawns is an organic based lawn care franchise company based out of North Carolina.